Documentary that tells the life and success of the influencer and entrepreneur capable of becoming a reference point in fashion thanks to over 17 million followers on Instagram. The film was presented at the 76th edition of the Venice Film Festival.
-Chiara Ferragni: Unposted- is directed by Elisa Amoruso, a director who has established a deep relationship to give life to the project. The choice is to tell the influencer from a totally different point of view than what appears on social media. This is how Ferragni talks about topics that have never been addressed before and through the documentary we try to explain how to become a successful influencer like yourself. Furthermore, the topic of communication is dealt with, of a society based on sharing and likes, on the role of the mass media and on the female model that Chiara Ferragni represents for many girls. -Chiara Ferragni: Unposted- analyzes the phenomenon and offers analysis also of Harvard journalists, writers, sociologists and teachers. A film that through the figure of the influencer also tells of how social networks have influenced everyday life and the economy. The interviews alternate with significant moments in Chiara Ferragni's life, archive materials and obviously excerpts from Instagram. Through a well-detailed story, the director analyzes ten years of Chiara Ferragni's career and personal life. There is talk of the work breakthrough, of the family with their mother Marina di Guardo and the sisters Francesca and Valentina, the societies and the love story with Fedez. The marriage between the two and the birth of their son Leone were two of the most important events followed on social media in recent times. An exploit to tell and understand started from the birth of the first blog - The Blonde Salad - and that led to the construction of the brand that talks about trends around the world.
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